In a new Web study I analyze the characteristics of online ads and show how Quero is designed to effectively protect you against intrusive Web advertising.

A comparison with Adblock Plus (ABP), the most popular extension for Firefox, shows that Quero correctly recognizes about 90% of Internet ads, whereas ABP blocked only 59% with the EasyList subscription.

Admittedly, you can always add more filter rules to ABP to improve the result, but the beauty of Quero is that you simply install it and do not need to poll for new updates every day.

I wish you happy holidays and a happy new year 2008!